Many businesses will eventually move to a new business location as part of the growth of their enterprise. But while having to move to a new location can be a sign that your organization is expanding and succeeding, the actual act of moving your entire company can be challenging.
To help make this task a little easier on you, here are three tips for setting up a new business location after you’ve decided to take your business to another address.
Get Your Marketing Right
The last thing you want to have happen after you move your business location is for your customers and clients not to be able to find you.
To avoid this, you’ll want to start thinking about how you’ll market your move well in advance of your actual move. As part of this, Max Freedman, a contributor to Business.com, suggests that you have a reopening campaign where you kick-off your new business location and offer incentives for people to come visit you at this new spot. Make sure you start promoting this event and your move multiple times over your favorite marketing channels so that your followers and customers will know ahead of time that they’ll need to go elsewhere for your business.
Set Up Your New Space Correctly
Moving to a new business location gives you the chance to fix mistakes that you may have made with the setup of your previous location. From the layout of your space to what equipment you bring in, you’ll want to be sure that you’re using all of your new space to the greatest extent.
To help you with this, BDC.ca suggests that you hire an operational efficiency expert to help you find ways to save space and money as you put together your workspace. And, if you’re looking to add new features or offerings, you can always include things like an ATM to make your new location even more enticing.
Meet Your New Neighbors
To help you really settle into your new business location, George Lewis, a contributor to Bplans.com, suggests that you get to know your new neighbors and start setting up warm relations with the people in those businesses.
Unless your new business location is right next to one of your competitors, it can only be beneficial to you and your organization to get to know the businesses next to you so that you can work together and promote your area as a group rather than trying to do everything on your own. This could be a great way to start gaining some real momentum as you get comfortable in your new environment.
If you’re planning on moving your business to a new location soon, consider using the tips mentioned above to help you set up shop in the best way possible.